Have you ever considered the factors that make a guest choose a hotel? Doing so is essential, as improvements can be implemented in the establishment.
The idea is to improve services and facilities based on guest demands. In this way, increasing the number of guests and the hotel’s profitability is possible.
Below are the main elements that customers evaluate before choosing a hotel. So you can make adjustments if necessary.
Daily rate value
The daily rate is always respected by the guest. People compare prices and choose the most attractive one that meets their needs. An excellent alternative to be more competitive is to sell directly through your website. This way, you don’t have to pay commissions to an online Travel Agency in Lahore, such as ourguider.
This allows the final price that the consumer must pay to be reduced without also reducing profitability.
Location is a factor in choosing a hotel.
Location is also a significant factor when choosing a hotel. Therefore, when developing marketing actions, show customers your company is well located. Talk about the distance to the main tourist attractions in the city, as well as valuable services, such as banks, pharmacies, supermarkets, transportation, gas stations, etc.
Room comfort as a differential
People want to feel good and sleep in good beds, in a room with a good shower, hot water, air conditioning, nice furniture, etc. Therefore, floors have to be comfortable. Therefore, we continually invest in renovation, maintenance, cleaning, and other procedures that guarantee the comfort of the rooms. For example, a sustainable bathwater heating system can be contracted to meet this guest’s need.
Additional services for the guest
Yes, every guest is looking for a comfortable place to sleep. However, some differences, like a good breakfast, make a hotel win points over others.
Having a leisure area, having a heated pool, and serving meals such as lunch and dinner, among others, are differentials that can influence the choice of the hotel.
Technological innovations
Technology should be used to help make your hotel the preferred choice for customers. To do this, continually invest in new solutions that guarantee that services are provided with higher quality.
Technological innovations can contribute to preserving the environment, which is in high demand these days. There are heat pumps for heating bath water, for example, which take heat from the ambient air and heat the water to 60 degrees by thermal transfer, avoiding the emission of gases or particles.
Guests notice it, which can even be a criterion for choosing your hotel over a competitor’s.
Brand positioning
How is your brand positioned in the market? Remember that, as the old saying goes, “if you don’t see it, you don’t remember it.” It is therefore necessary to invest in marketing actions so that your hotel is always remembered.
You can develop actions on social networks, create advertisements for hospitality magazines, buy commercial space on radio stations, etc.
Reviews help you choose a hotel.
Other people’s opinions can be a decisive factor in a guest’s choice of hotel. That’s why you always offer excellent service and make sure that all employees treat everyone who visits the establishment well.
Also, encourage your guests to leave positive reviews about your hotel on social media sites like Facebook and ourguider.com; this way, people searching for hotels in your city can access positive reviews.
Affective memories influence hotel choice.
Good service also creates positive memories for guests about your hotel. This leads to loyalty and the return of your hotel on future occasions, as well as telling family and friends about it.
Now that you know the points that make a guest choose the best hotels in Lahore practice everything you have learned. This way, the number of visitors to your company tends to grow.
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